Category Archives: Social Networks

Measuring Social Media – MarketingNow Measurement

I was at Marketing Now in Melbourne earlier this week where Laurel Papworth presented the slideshow included below on different approaches to measuring social media.

It was in the context of a 2 days series on social media and the most significant trend for me was to see how social media thinking has evolved and view some of the structures, tools and thinking around these approaches.

For example Peoplebrowser looks to be very useful in shaping the various use case and scenarios for businesses.

There were many other great presentations but I personally like Laurels sense of humour and her blog is always worth checking out.


TEDx Comes to Auckland

On October 1st – Auckland will get a local taste of TED when a TEDx event is held over in Takapuna.

“In the spirit of ideas worth spreading, TED has created a program called TEDx. TEDx is a program of local, self-organized events that bring people together to share a TED-like experience.

Our event is called TEDxAuckland, where x=independently organized TED event. At our TEDxAuckland event, TEDTalks video and live speakers will combine to spark deep discussion and connection in a small group. The TED Conference provides general guidance for the TEDx program, but individual TEDx events, including ours, are self-organized.

It is being organized by The Department of Doing Ltd under official license by TED.

The first event is scheduled for Thursday October 1st, 2009 at Westlake Boys High School.

Applications to attend TEDxAuckland 09 will be made available via the TEDxAuckland website on 1st August 2009″

To Twitter or Not?

Twitter has had a huge rise in popularity in the past 6 months as celebrities and wannabes flock to jump on the bandwagon.

Despite the usual reservations that go with engaging in another layer of communications it is worthwhile setting up a twitter account to keep an eye on some of the players in your patch.

In a business context having access to a partially qualified SMS style list of “followers” which are like subscribers certainly has some attractions.

I’m told by some Vodafone customers that twittering via their phones is possible / I thought that was an SMS function but might be a different way.

I use Twitterrific which is a mini application on an iTouch and that keeps it all away from the desktop.

From my experiences the real time aspect works best when there is instant feedback on an idea or a question. There is always crossover between business and personal and many of the best tweeters can mix both.

Especially after work hours it becomes more of a social water cooler and can be an instant alert if for example something is on teev that is amusing or there are some good guests on Jon Stewart for example.

Updates or “tweets” that I hate the most are ones which are “something interesting here go to the link. ” Yeah right you’re off my list buddy.

Originally there was a reciprocity concept – if someone follows you you follow them back but now there are so many time wasters on the system that it is better not to “follow” them.

Note: If you don’t follow someone you won’t see their updates.

Because of the 140 character limit it is mostly impossible to know what that link is and also it it way better if the tweet offers some instant information such as “a status” which is what it was designed for.

One person who has written two very useful summaries on the topic is Lance Wiggs so here they are:

How NOT to Twitter if you are a corporation

(VodafoneNZ account got hijacked by an idiot for a project)

How to twitter if you are a corporation

Lance is on the money with both posts but check the comments also as this is a fast moving river.

How to take advantage of Twitter

The real power of Twitter is the 1-1 interactions, and yet there are only so many people that sit in corporate relations units. Moreover their job should not be to look after every tech nerd’s customer complaint, nor to understand every bizarre happening on the internet”

Some NZ related tweets you may want to check out are

@lawgeeknz / Rick Shera

@TeamXero / Team Xero

@VodafoneNZ Vodafone – could be safe again if Paul Brislen has that account back but see How not to link first.

@lancewiggs / Lance Wiggs

@bernardchickey Finance – Interest rates

@gnat Nat Torkington – conference maestro

@dialogCRM Jason Kemp which is me by way of comparison. As a media watcher my tweets are fairly random and wide ranging whereas most of the others on this list are more business focussed.

Many people operate corporate and private twitter accounts.

The Rise of Video & Impacts

Here is a taste of things to come. Watch for the huge impact from well produced and engaging video online. Some of the best comes from TED.

50 million TED talks have now been viewed worldwide, nearly half of them outside the U.S. To keep pace with demand, we’re now releasing a new talk every weekday. (Today, be sure to watch Boston Philharmonic conductor Benjamin Zander, who was a huge hit at this year’s TED conference).

To celebrate two years and 50 million TED talks, we’re releasing for the first time the list of the Top 10 TED talks (below). These are the talks that have proven most popular over time, and — interestingly — they mainly feature speakers who were little-known before their talk was released. (The most popular talk, viewed 2 1/2 million times and counting, features neuroscientist Jill Bolte Taylor, who observed her own stroke while it was happening.)

I’ve watched the Jill Bolte Taylor one a couple of times and it is right up there on the wacky scale but strangely compelling.

Here is the top ten list then with a few more comments from me. (I’ve seen 104 of them) See if links don’t work

Top 10 TEDTalks of all time
1. Jill Bolte Taylor’s stroke of insight wacky and I prefer Alan Russell or Sherman Nuland videos also on TED in similar medical areas.
2. Jeff Han’s touchscreen foreshadows the iPhone and more Haven’t seen it – but I want a 3G iphone already.
3. David Gallo shows underwater astonishments 4 mins short- a surprise here.
4. Blaise Aguera y Arcas demos Photosynth if you like Google Earth
5. Arthur Benjamin does “mathemagic” Haven’t seen this but will now.
6. Sir Ken Robinson says schools kill creativity A personal favourite – a well pitched talk by a great speaker
7. Hans Rosling shows the best stats you’ve ever seen Another top presenter – has 1 other also worth checking out
8. Tony Robbins asks why we do what we do eek! I just don’t see the appeal – but he is a self help brand name for some / snake oil for the rest of us.
9. Al Gore on averting a climate crisis Enough said already – but worth noting that the first presentation was road tested at TED before the movie etc. There are now two videos from Al.
10. Johnny Lee demos Wii Remote hacks This is a real gem –

A brilliant example of a product taking a life of its own when someone else sees a new market for a new product and takes it there. I’d be guessing Wii wish they had though of this one. At 5mins 40 seconds you can watch this one easily.

Building sophisticated educational tools out of cheap parts, Johnny Lee demos his cool Wii Remote hacks, which turn the $40 video game controller into a digital whiteboard, a touchscreen and a head-mounted 3-D viewer. Researcher Johnny Lee became a YouTube star with his demo of Wii Remote hacks — which is almost more interesting than what he actually did – is the speed at which it has been picked up globally.

I previously wrote about the 2008 TED conference at Changing the World with Dave Eggers which should be in the top 10 in my view. In that post towards the bottom is a series of candid post by David Cowan from the conference itself.

“For those who want to know more about the TED conference David Cowan has posted an extensive series of very entertaining posts for each day of the conference. I have included the list below along with a few of his comments. Thanks David – almost as good as being this is what he wrote about Benjamin Zander.

Tuesday, March 04, 2008
TED Friday Afternoon: Shining Eyes

Title refers to the Benjamin Zander session.

Here is a top 10 video mix

Watch the Top 10 Talks highlights video >>

For an extended review of the implications of the Johnny Lee innovation, links with Kevin Kelly and wider comments on the future of video and television you are welcome to contuinue reading over at Product Innovation & Video

Evaluating New Social Networking Technologies

Chip passed on this review

Evaluating New Social Networking Technologies By CIOinsight

Making sense of Web culture—and finding ways to capitalize on it—is the focus of Groundswell: Winning in a World Transformed by Social Technologies, a new book written by Forrester analysts Charlene Li and Josh Bernoff.

In this excerpt, the authors discuss ways of evaluating new generations of social technology as they emerge.

First, [keep in mind that] Web 2.0 technologies change rapidly. Second, [remember that] the technologies are not the point. The forces at work are.

Here’s the principle for mastering the groundswell: Concentrate on relationships, not technologies. The way people connect with each other—the community that is created—determines how the power shifts.”

To read the 5 questions and the book review go here.

Facebook (24m users)

Marc’s new blog is worth a read – this is one I mentioned today – with a list of the his top posts so far on his new blog site – plenty on dealing with capital and growth topics (Marc Andreessen – Netscape, (Loudcloud -became OPSware), Ning)

This is happening in an environment with 24 million active users — active users defined as users active on the site in the last 30 days. 50% of active users return to the site daily. 100,000 new users join per day. 45 billion page views per month and growing. 50 million users, and a lot more page views, predicted by the end of 2007.

An application that takes off on Facebook is very quickly adopted by hundreds of thousands, and then millions — in days! — and then ultimately tens of millions of users.

Unless you’re already operating your own systems at Facebook levels of scale, your servers will promptly explode from all the traffic and you will shortly be sending out an email like this

In our first 20 hours of opening doors we had 50,000 users sign up, and it is only accelerating. (10,000 users joined in the first 12 hrs. 10,000 more users in the next 3 hrs. 30,000 more users in the next 5 hrs!!)

Yesterday, about two weeks later, ILike announced that they have passed 3 million users on Facebook and are still growing — at a rate of 300,000 users per day.

They didn’t say how many servers they’re running, but if you do the math, it has to be in the hundreds and heading into the thousands.

Translation: unless you already have, or are prepared to quickly procure, a 100-500+ server infrastructure and everything associated with it — networking gear, storage gear, ISP interconnetions, monitoring systems, firewalls, load balancers, provisioning systems, etc. — and a killer operations team, launching a successful Facebook application may well be a self-defeating proposition

This is a “success kills” scenario — the good news is you’re successful, the bad news is you’re flat on your back from what amounts to a self-inflicted denial of service attack, unless you have the money and time and knowledge to tackle the resulting scale challenges.


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