I was at Marketing Now in Melbourne earlier this week where Laurel Papworth presented the slideshow included below on different approaches to measuring social media.

It was in the context of a 2 days series on social media and the most significant trend for me was to see how social media thinking has evolved and view some of the structures, tools and thinking around these approaches.

For example Peoplebrowser looks to be very useful in shaping the various use case and scenarios for businesses.

There were many other great presentations but I personally like Laurels sense of humour and her blog is always worth checking out.