Monthly Archives: May, 2009

To Twitter or Not?

Twitter has had a huge rise in popularity in the past 6 months as celebrities and wannabes flock to jump on the bandwagon.

Despite the usual reservations that go with engaging in another layer of communications it is worthwhile setting up a twitter account to keep an eye on some of the players in your patch.

In a business context having access to a partially qualified SMS style list of “followers” which are like subscribers certainly has some attractions.

I’m told by some Vodafone customers that twittering via their phones is possible / I thought that was an SMS function but might be a different way.

I use Twitterrific which is a mini application on an iTouch and that keeps it all away from the desktop.

From my experiences the real time aspect works best when there is instant feedback on an idea or a question. There is always crossover between business and personal and many of the best tweeters can mix both.

Especially after work hours it becomes more of a social water cooler and can be an instant alert if for example something is on teev that is amusing or there are some good guests on Jon Stewart for example.

Updates or “tweets” that I hate the most are ones which are “something interesting here go to the link. ” Yeah right you’re off my list buddy.

Originally there was a reciprocity concept – if someone follows you you follow them back but now there are so many time wasters on the system that it is better not to “follow” them.

Note: If you don’t follow someone you won’t see their updates.

Because of the 140 character limit it is mostly impossible to know what that link is and also it it way better if the tweet offers some instant information such as “a status” which is what it was designed for.

One person who has written two very useful summaries on the topic is Lance Wiggs so here they are:

How NOT to Twitter if you are a corporation

(VodafoneNZ account got hijacked by an idiot for a project)
and

How to twitter if you are a corporation

Lance is on the money with both posts but check the comments also as this is a fast moving river.

How to take advantage of Twitter

The real power of Twitter is the 1-1 interactions, and yet there are only so many people that sit in corporate relations units. Moreover their job should not be to look after every tech nerd’s customer complaint, nor to understand every bizarre happening on the internet”

Some NZ related tweets you may want to check out are

@lawgeeknz / Rick Shera

@TeamXero / Team Xero

@VodafoneNZ Vodafone – could be safe again if Paul Brislen has that account back but see How not to link first.

@lancewiggs / Lance Wiggs

@bernardchickey Finance – Interest rates

@gnat Nat Torkington – conference maestro

@dialogCRM Jason Kemp which is me by way of comparison. As a media watcher my tweets are fairly random and wide ranging whereas most of the others on this list are more business focussed.

Many people operate corporate and private twitter accounts.

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NZ scores 15th in world competitiveness

NZ scores well in world competitiveness research

12:30PM Wednesday May 20, 2009

New Zealand has improved three places to 15th in a survey of economic competitiveness and also ranks well on a measure of resilience in a recession.

Link: http://www.imd.ch/research/publications/wcy/upload/scoreboard.pdf

Halo Fund

Here is a summary of the Halo Fund. Please download and read the full pdf pitch book (2mb) for all the details. About 17 pages. Click here Halo Pitch Book 190509

Executive Summary
• The Halo Fund No 1 provides a ‘fund’ approach to Angel investing. It gives investors a unique opportunity to gain access in a cost effective manner to a portfolio of New Zealand early-stage, high growth investments. It does so by partnering with New Zealand’s most experienced Angel investors to invest in new technology companies in dynamic, high-value sectors like software, bio-technology, and medical diagnostics.
• The Funds Manager is a joint venture between seven of New Zealand’s leading Angel groups – comprising Angel investors from throughout the country – and the New Zealand Venture Investment Fund (NZVIF). It will be overseen by a Board of Directors with a deep wealth of experience in business and expertise in early-stage investing. Through its relationship with NZVIF’s Seed Co-Investment Fund (SCIF), it will immediately gain access to a range of New Zealand’s most exciting young companies.
• In addition to drawing upon the skills and expertise of Co-Investors, the Fund offers investors a structured investment product in a market that to date has been largely unstructured.
• The Fund will invest in over 30 businesses across a broad portfolio of companies (diverse in terms of geography, Co-investors, and industry sectors) and will be unique in that individuals can gain exposure in a reasonable timeframe to a diversified portfolio of early-stage investments in New Zealand.
• The Fund will be a passive fund, drawing on the expertise of experienced Angel investors from across New Zealand’s early-stage investment community. These individuals bring decades of industry specific experience in founding companies, acting as CEOs, carrying out IPOs, and exiting investments.
• The Fund presents an ideal opportunity for new and existing Angel investors to enter the market in a diversified manner and become familiar with Angel investing, while assisting to develop the next generation of world-class New Zealand businesses.