Chip passed on this review
Making sense of Web culture—and finding ways to capitalize on it—is the focus of Groundswell: Winning in a World Transformed by Social Technologies, a new book written by Forrester analysts Charlene Li and Josh Bernoff.
In this excerpt, the authors discuss ways of evaluating new generations of social technology as they emerge.
First, [keep in mind that] Web 2.0 technologies change rapidly. Second, [remember that] the technologies are not the point. The forces at work are.
Here’s the principle for mastering the groundswell: Concentrate on relationships, not technologies. The way people connect with each other—the community that is created—determines how the power shifts.”
To read the 5 questions and the book review go here.