Evaluating New Social Networking Technologies

Chip passed on this review

Evaluating New Social Networking Technologies By CIOinsight

Making sense of Web culture—and finding ways to capitalize on it—is the focus of Groundswell: Winning in a World Transformed by Social Technologies, a new book written by Forrester analysts Charlene Li and Josh Bernoff.

In this excerpt, the authors discuss ways of evaluating new generations of social technology as they emerge.

First, [keep in mind that] Web 2.0 technologies change rapidly. Second, [remember that] the technologies are not the point. The forces at work are.

Here’s the principle for mastering the groundswell: Concentrate on relationships, not technologies. The way people connect with each other—the community that is created—determines how the power shifts.”

To read the 5 questions and the book review go here.


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